As temperatures rise and the days grow longer, it's time to refresh your look with the season's most exciting hair trends. Summer 2024 brings a mix of nostalgic revivals, bold statements, and effortless styles perfect for those warm weather adventures. At Core Updatex, we're excited to share the top trends we're seeing and how our stylists can help you achieve them.
1. The Modern Shag
The shag haircut continues its renaissance with a 2024 update. This year's version features softer layers that blend seamlessly while maintaining that coveted texture and movement. What makes this style perfect for summer is its versatility and low-maintenance nature—it actually looks better with a bit of natural air-drying, making it ideal for beach days and humid weather.
Our stylist Sophie recommends this cut for anyone looking to add volume and dimension without sacrificing length. "The modern shag works with your natural texture rather than fighting against it," she explains. "We can customize the layering to flatter any face shape and hair type."
2. Buttery Blonde Highlights
Moving away from the platinum tones of recent years, 2024 is all about warmer, more dimensional blonde shades. Buttery blonde highlights offer a sun-kissed effect that looks natural and radiant against summer-tanned skin.
"What I love about this trend is how it brightens the face while remaining low-maintenance," says our color specialist James. "The placement is strategic—concentrated around the face and crown—which means less frequent touch-ups and a more natural grow-out process."
This technique works beautifully on all base colors, from light brown to dark blonde, making it accessible to a wide range of clients.
3. The Blunt Bob With a Twist
The classic bob gets a summer 2024 makeover with subtle asymmetry and invisible layers that add movement without compromising the clean lines that make this style so iconic. Hitting just at or above the shoulders, this length is perfect for staying cool during hot summer days.
"The magic is in the cutting technique," explains our master stylist Daniel. "We're creating internal layers that you can't see when the hair is straight, but that create beautiful movement when tousled or wavy. It's essentially two styles in one—sleek and professional when straightened, and effortlessly chic when left to air dry."
4. Copper and Terracotta Tones
Bold, warm-toned reds are having a major moment this summer. From rich copper to earthy terracotta, these statement-making shades add warmth and dimension to any complexion. What makes these colors particularly appealing for summer 2024 is their versatility—they can be adjusted to complement both fair and deeper skin tones.
"Red tones naturally reflect more light, which gives the hair an incredible shine, especially in summer sunlight," notes our colorist Sophie. "We're creating these colors with multiple tones layered together for a natural, dimensional effect that evolves beautifully as it catches the light."
5. Textured Pixie Cuts
For the bold and adventurous, 2024's textured pixie cuts offer a fresh, liberating option for summer. Unlike the more structured pixies of the past, this year's version embraces natural texture and movement with longer pieces on top that can be styled in multiple ways.
"The key to making a pixie feel current is in the texture," says Emily, our founder and creative director. "We're cutting to enhance natural wave patterns and create piece-y definition that can be enhanced with minimal product. It's the ultimate wash-and-go summer style, requiring just a bit of texturizing paste or salt spray to look perfectly undone."
Styling Tips for Summer Hair Health
Regardless of which trend you embrace this summer, protecting your hair from heat, sun, and chlorine damage is essential. Our team recommends:
- Using a UV-protective leave-in conditioner before heading outdoors
- Rinsing hair with fresh water before swimming to minimize chlorine absorption
- Embracing air-drying techniques and heat-free styling methods
- Scheduling a deep conditioning treatment every 4-6 weeks to maintain moisture
- Choosing sulfate-free shampoos that won't strip color or natural oils
Ready to Try a New Summer Look?
At Core Updatex, our experienced stylists can help you find the perfect summer trend to suit your personal style, face shape, and lifestyle. Whether you're ready for a bold transformation or a subtle refresh, we're here to create a customized look that will keep you looking and feeling your best all season long.
Book your consultation today and step into summer with confidence!
